In recent years, with the rapid development of the e-cigarette market, flavored e-cigarettes have become a hot topic in the industry. Consumers’ demand for e-cigarettes is no longer limited to traditional tobacco flavors but has expanded to include more diverse and personalized experiences. The core of flavored e-cigarettes lies in adjusting different flavors and their intensity (such as sweetness, coolness, and sourness) to meet users’ individual preferences. Recently, Pillow Talk, a brand under Dawson, and Adjust have launched sour e-cigarettes in the US market, once again refreshing people’s understanding of flavored e-cigarettes. This article will delve into this industry trend and analyze the technical features, market prospects, and applications of related additives in sour e-cigarettes.

I. Market Trends in Flavored E-Cigarettes

1. The Rise of Flavored E-Cigarettes

The rise of flavored e-cigarettes stems from consumers’ pursuit of diverse flavors. Compared to traditional tobacco-flavored e-cigarettes, flavored e-cigarettes offer a variety of flavors such as fruits, desserts, and beverages, greatly enriching users’ choices. According to data from market research agencies, flavored e-cigarettes account for more than 70% of the global e-cigarette market, with demand continuing to grow, especially among younger consumers.

2. Innovation in Sour E-Cigarettes

Building on the foundation of flavored e-cigarettes, sour e-cigarettes have become a new development hotspot. Sourness, as a unique flavor element, can add a fresh and vibrant sensation to e-cigarettes, particularly appealing to users who enjoy fruit flavors. By adjusting the intensity of sourness, users can experience different levels of taste, resulting in a more personalized vaping experience.

II. Dawson’s Brand Pillow Talk Launches Sour E-Cigarettes

1. Product Features

Pillow Talk, a well-known e-cigarette brand under Dawson, recently launched a sour e-cigarette in the US market. The key features of this product include:

• Dual E-Liquid Pods: Users can fill two pods with different flavored e-liquids, allowing for free switching between flavors.
• Sourness Adjustment: Offers three adjustable sourness levels, enabling users to customize the intensity of the sour taste.
• Coolness Adjustment: In addition to sourness, the product supports four coolness levels, catering to users’ desire for a refreshing sensation.
• Side Screen Operation: Users can easily adjust sourness and coolness levels through a side screen, ensuring a simple and intuitive user experience.

2. Market Response

Pillow Talk’s sour e-cigarette has garnered significant attention since its launch. Its innovative flavor adjustment features and stylish design have attracted a large number of young consumers. Many users have praised the product for its diverse flavor options and the unique vaping experience created by adjusting sourness and coolness levels.

III. Adjust’s Sour E-Cigarettes

1. Product Highlights

Adjust is another brand that has introduced sour e-cigarettes in the US market. The key highlights of its product include:

• Sourness Adjustment: Users can easily adjust the intensity of sourness by pressing a side button, with four sourness levels available.
• Mixed Fruit Flavors: Adjust’s sour e-cigarettes feature mixed fruit flavors, combining sourness with fruity notes to deliver a unique taste experience.

2. User Feedback

Adjust’s sour e-cigarettes have received positive reviews for their exciting sourness and user-friendly operation. Many users appreciate the ability to customize their vaping experience based on personal preferences, significantly enhancing the product’s appeal and fun factor.

IV. The Technical Core of Sour E-Cigarettes: Sourness Additives

The core of sour e-cigarettes lies in the application of sourness additives. Below are some common sourness additives and their flavor characteristics:

1. Citric Acid

• Flavor Profile: Fresh, bright, and mild sourness, similar to citrus fruits.
• Application: Citric acid is the most commonly used sourness additive in e-liquids, widely applied in fruit-flavored e-liquids.

2. Tartaric Acid

• Flavor Profile: Sharp sourness, mimicking the tartness of grapes and other fruits.
• Application: Often used to provide sourness in specific fruit-flavored e-liquids.

3. Acetic Acid

• Flavor Profile: Strong and pungent sourness, similar to vinegar.
• Application: Due to its strong and distinctive odor, it must be used cautiously and in controlled amounts.

4. Propionic Acid

• Flavor Profile: Pungent odor with relatively mild sourness.
• Application: Contributes a subtle sourness and may impart a unique fermented cheese-like flavor.

5. Butyric Acid

• Flavor Profile: At low concentrations, it may exhibit fruity or creamy aromas with sourness.
• Application: Suitable for creating specific flavored e-liquids.

6. Lactic Acid

• Flavor Profile: Mild sourness with a yogurt-like fermented flavor.
• Application: Provides sourness while softening the e-liquid’s texture.

7. Malic Acid

• Flavor Profile: Mild and long-lasting sourness, similar to apples.
• Application: Offers a natural sourness to e-liquids.

V. Market Prospects for Sour E-Cigarettes

1. Driven by Consumer Demand

As consumers’ demand for diverse e-cigarette flavors continues to grow, sour e-cigarettes are poised to become a new favorite in the market. Sourness, as a unique flavor element, adds freshness and depth to e-cigarettes, particularly appealing to users who enjoy fruit flavors.

2. Technological Innovation

The emergence of sour e-cigarettes marks a significant step forward in technological innovation within the e-cigarette industry. By introducing sourness adjustment features, brands not only enhance product competitiveness but also provide consumers with a more personalized vaping experience.

3. Policies and Regulations

Despite the promising market prospects for flavored e-cigarettes, policies and regulations remain a major challenge for the industry. In recent years, the US FDA has intensified its regulation of flavored e-cigarettes, requiring brands to ensure compliance with relevant laws to maintain their market position.