VELO Nicotine Pouches Gain Market Share in the US, While ZYN’s Growth Slows Down
A New Era for Nicotine Pouches
The rise of VELO and the challenges faced by ZYN mark a new era in the nicotine pouch market. With VELO Plus driving significant growth and capturing consumer interest, the brand has established itself as a formidable competitor. Meanwhile, ZYN must adapt to changing market dynamics to maintain its leadership position.
For the vape, vapor, and e-cigarette industry, this shift highlights the importance of innovation, strategic marketing, and consumer-centric product development. As the market evolves, brands that prioritize these factors will be best positioned to thrive in the competitive landscape.
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