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Published: June 7, 2025
Author: ameca
As the global landscape for vape and E-cigarette products evolves, Southeast Asia has become a key battleground for regulation and compliance. In a landmark move, the Malaysian Ministry of Health (MoH) has begun reviewing vape product registrations under the Control of Smoking Products for Public Health Act 2024 (Act 852).
Starting October 1, 2025, only registered vape and E-cigarette products will be allowed for legal sale in Malaysia. This development has significant implications for vape manufacturers, exporters, retailers, and Fruit Flavored Vape brands eyeing the lucrative Southeast Asian market.
โAll smoking products intended for manufacture, import, or sale in Malaysia must be registered with the Ministry of Health,โ said Dr. Khairul Nizam, Director of the Disease Control Division at the MoH.
(Source: The Star)
Act 852, officially known as the Control of Smoking Products for Public Health Act, was passed in late 2023 and came into effect in early 2024. The law represents the Malaysian governmentโs most comprehensive attempt to regulate vapor, vape, and E-cigarette products.
Key highlights include:
Learn more about the Act 852 here (official MoH source).
The product registration window ran from October 2024 to April 2025. The MoH is currently in the evaluation phase and has stated that no product approvals have yet been granted. Evaluation results will be finalized by October 1, 2025.
Any unregistered products on the market after this deadline will be deemed illegal and subject to enforcement by local authorities.
According to Dr. Khairul, the law specifically covers E-liquids, vape pods, and nicotine-containing vapor products. Interestingly, hardware-only devices (such as empty E-cigarette batteries or mods) are not governed by Act 852โunless they contain restricted substances.
โIf a device contains no suspicious or psychoactive compounds, it will not fall under Act 852,โ said Dr. Khairul.
However, vape accessories and devices must still comply with SIRM (Standards and Industrial Research Malaysia) regulations, under the jurisdiction of the Ministry of Domestic Trade and Cost of Living (KPDN).
Approved vape products can only be sold via licensed and authorized retailers, such as:
Night markets, pop-up stalls, and unlicensed vendors are strictly forbidden from selling vape or E-cigarette products, even if registered.
โRetail outlets must ensure the products sold are MoH-registered. Selling unregistered vape at night markets is illegal,โ warned Dr. Khairul.
The Malaysian MoH has introduced specific zoning rules for retail vape vendors:
These zoning requirements are intended to reduce youth access to Fruit Flavored Vape and other appealing vapor products.
All vape product registration applications must include laboratory analysis reports. These reports should screen for:
โIf a product is found to contain psychedelic or banned substances, it will be rejected immediately,โ said Dr. Khairul.
(Source: Free Malaysia Today)
If youโre an international vape brand or supplier looking to enter Malaysia, your products must be pre-registered and approved by MoH before importation. This includes:
Failure to comply will result in customs seizure or legal penalties.
You may only distribute to authorized Malaysian retailers. Unregistered sellers will be blacklisted, and logistics companies may refuse shipment of non-compliant goods.
Malaysiaโs regulatory move reflects a broader trend: governments tightening control over the vape industry. From the FDAโs regulation of flavored vape pods in the U.S., to Europeโs upcoming ban on disposable vapes, global players must now adapt to increasingly complex regulatory frameworks.
Yet, with proper compliance, Malaysia presents an attractive market:
Yes, but only registered vape products approved under Act 852 will be allowed for sale starting October 1, 2025.
Only if your product is approved by the MoH and imported via authorized distribution channels.
No, but they must pass safety testing and be registered with the MoH.
Yes. Although not covered by Act 852, devices are subject to SIRM certification under KPDN authority.
Malaysiaโs adoption of Act 852 is more than just a bureaucratic updateโit signals a new era of structured regulation for vape, vapor, and E-cigarette products. For sellers, manufacturers, and distributors worldwide, this represents both a challenge and an opportunity.
Those who act earlyโby registering products, meeting lab test standards, and partnering with certified local vendorsโwill secure a first-mover advantage in a growing and highly strategic market.
As regulations tighten globally, Malaysiaโs model may serve as a template for other Southeast Asian nations. Stay informed, stay compliant, and stay ahead.
Need a Local Vape Distribution Partner in Malaysia?
๐ฉ Contact us now to discuss licensing support, registration compliance, and wholesale collaboration.
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