Recently, RELX, an international e-cigarette brand renowned for its innovation and product quality, officially launched its latest device, the RELX Spin Mini Lux, in Indonesia. This product is an innovative solution designed to meet the needs of users who want to enjoy two flavors in a single device. This article will delve into the features of the RELX Spin Mini Lux, its market significance, and RELX’s technological innovations in the e-cigarette industry.

I. RELX Spin Mini Lux: Innovation in Dual-Flavor Open-System E-Cigarettes

1. Dual-Flavor Design: A New Experience for Your Taste Buds

The standout feature of the RELX Spin Mini Lux is its dual-flavor functionality. Users can load two different flavored pods into a single device, allowing them to switch between flavors effortlessly without changing pods or carrying multiple devices. This design not only enhances the user experience but also addresses consumers’ demand for diverse flavor options.

According to Saz Gautama, RELX’s Indonesia Market Manager, approximately 76% of users want to experience different flavors in a single device. The RELX Spin Mini Lux is a direct response to this demand.

2. Transparent Window: Easy E-Liquid Monitoring

The RELX Spin Mini Lux features a transparent panel, allowing users to monitor the remaining e-liquid at a glance. With a total capacity of 4ml and 2ml per pod, the device uses mesh coil technology and a 0.8-ohm resistance to ensure a smooth and satisfying vaping experience.

3. Aerospace-Grade Materials: Quality Meets Aesthetics

The RELX Spin Mini Lux is crafted from aerospace-grade aluminum, the same material used in the primary structures of Space X’s Falcon 9 and Falcon Heavy. This material not only provides high durability and sturdiness but also gives the device a premium look and feel. Additionally, the device supports Type-C fast charging, further enhancing user convenience.

4. Compact and Portable: Easy to Carry

The RELX Spin Mini Lux features a mini design, measuring just one-third the size of a palm and being lightweight. Its portability makes it easy to carry in pockets, small bags, or pouches, perfectly suited for modern consumers’ lifestyles.

II. Special Collaboration with Whisnu Santika

To further enhance the product’s appeal, RELX collaborated with Indonesian DJ sensation Whisnu Santika to launch a special edition of the RELX Spin Mini Lux. This special edition, released on January 25, 2025, features exclusive designs that reflect Whisnu Santika’s style and personality.

Whisnu Santika commented, “For me, innovation is key. This product is a game-changer! Having two flavors in one device—simple yet impactful!”

III. RELX’s Technological Innovations and Market Strategy

1. Technological Innovation: Breakthrough in Open-System Design

The RELX Spin Mini Lux represents another milestone in RELX’s open-system e-cigarette lineup. With its dual-flavor design and transparent window feature, RELX not only enhances the user experience but also demonstrates its leadership in e-cigarette technology.

2. Market Strategy: Meeting Diverse Needs

RELX is committed to providing adult smokers with low-risk alternatives and meeting consumers’ diverse needs through innovative designs and technological advantages. The launch of the RELX Spin Mini Lux further solidifies RELX’s position in the Indonesian market and lays the foundation for global expansion.

IV. Trends in the E-Cigarette Industry

1. Growing Demand for Diverse Flavors

As consumers’ demand for diverse e-cigarette flavors continues to grow, dual-flavor and multi-flavor devices are becoming a new trend in the industry. The launch of the RELX Spin Mini Lux is a direct response to this trend.

2. Technological Innovation Driving Industry Growth

Technological innovations in the e-cigarette industry are continuously driving market growth. From high-capacity batteries to open-system designs and dual-flavor functionalities, e-cigarette devices are constantly improving in performance and user experience.